Choices for
a Better Future

A path forward for B.C.’s forest products sector

Forestry is an industry in transition in British Columbia, and managing through this transition will require collective effort.

With the right choices, we believe we can achieve a globally competitive forest sector that is a model for the world in product innovation, technological advances, and environmental care — one that all British Columbians can be proud of.

Industry is setting out its vision for what the future could be, and the ideas and actions to help get us there. The 60 choices for a better future are outlined in five major areas.

To learn more, see our full report with all 60 recommendations.

Invest In, And Protect, Our Working Forest Land Base

Have Smart Rules That Protect The Environment And Encourage Investment

Strengthen Participation Of Indigenous Peoples And Partnerships With Communities

Double Down On Market And Product Diversification

Be the global hub for expertise in low-carbon, GREEN building
"Working in partnership, we can create the right conditions for a world-leading, globally competitive and innovative manufacturer of high-quality, sustainable products that supports skilled jobs and provides economic benefits for communities, First Nations, and all British Columbians."
— Don Kayne, Chair, BC Council of Forest Industries
"Our province has a proud history of breaking new ground in wood construction, and now is the time to take our expertise to the next level. We need to think big. This vision document looks toward a time in which British Columbia becomes the “Harvard of Green Building” – a world hub for innovation in wood construction. We have the people, the know-how and the ability to lead the world. Let’s grab the opportunity."
— Michael Green, Michael Green Architecture
"Customers both at home and around the world know that B.C.’s forest products are produced to the highest environmental standards. Wood is a renewable resource that lowers the climate impact of modern construction. That’s why it’s more important than ever that we work together to ensure that wood remains the go-to building material here in B.C. and across the globe."
— Greg Stewart, President, Sinclar Group Forest Products Ltd.; Chair, Wood WORKS! BC

© 2025 BC Council of Forest Industries